I’m calling for an end to the language of the Startup Machine.

An end to the pink female entrepreneur in high heels and the heroic, hipster workaholic who doesn’t have time to play with his kids. An end to the founders who engines run out of oil after five years and watch their lives crash as the machine they have become suffers from burn out. These robot stereotypes serve no-one. Least of all the humans and the planet we are part of.

It’s time to practice using a new vocabulary.

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